Your life is a roller coaster and you know it. There’s no avoiding it. There’s so much uncertainty in a startup that it nearly is impossible to stay grounded throughout the process. Right? RIGHT?!

Okay, whoa.

Relax. icon smile Startup Identity Crisis, So you founded what?

Here’s a thought that may bring some ease to your soul: Your startup does not define you. Let that sink in. The success of your startup is not equated to your self worth. In fact, it’s lethal to think otherwise. Because if you do place your identity in your startup, and you fall in a deep dark valley (and you will), then there goes your self-confidence. You might as well kiss it good-bye. And if you, the founder, are in the pit with your startup, who will lift you out of the pit?

I’m not saying that you should not be passionate about your startup. That would be silly. What I am saying is that if you let your work define ALL of who you are, you may be in trouble. New flash: most startups fail. You must be prepared for this.

How are you prepared?

Almost everything–all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” – Steve Jobs, Stanford Commencement Address